Clinic Plus: Turning a mobile from a wall to a bridge
Shweta Bhatnagar, Anaheeta Goenka and Manali Sanghvi
Campaign details
Brand owner: Hindustan Unilever LimitedLead agency: Lowe Lintas + PartnersBrand: Clinic PlusCountry: IndiaIndustry Hair careChannels used: Newspapers, Online video , Product placementMedia budget: 1 - 3 million
Executive summary
This case study describes how Clinic Plus shampoo encouraged Indian daughters to reconnect with the their mothers via mobile.
The mobile is a deceptive device: in keeping the world connected, it disconnects us with the ones that matter....