Tanishq: Solitaires
S Subramanyeswar
Campaign details
Brand owner: TitanLead agency: Lowe Lintas + PartnersBrand: TanishqCountry: IndiaIndustry Clothing and fashion, Personal accessoriesChannels used: Cinema, Direct marketing, Email marketing , Internet - display , Internet - general, Magazines - consumer, Newspapers, Outdoor, out-of-home, Packaging and design , Point-of-purchase, in-store, Public relations, Radio, Sales promotion, Social media , Sponsorship - event, property, TelevisionMedia budget: Up to 500k
Executive summary
Indian jeweller Tanishq's 'One Love' campaign sought to change a widely accepted perception, of the solitaire as an engagement ring –...