Apollo Tyres: Making roads safer for motorists – empowering people to deal with the pothole menace

This case study explains how Apollo Tyres, the tyre-manufacturing company, reconnected with Indian consumers by empowering people to improve road safety.

Apollo Tyres: Making roads safer for motorists – empowering people to deal with the pothole menace

Someshwar Mehra

Campaign details

Brand owner: ApolloLead agency: Publicis IndiaBrand: Apollo TyresCountry: IndiaIndustry Tyres, fuel, accessories, servicesChannels used: Earned media, buzz, Internet - microsites , Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Indian tyre company Apollo empowered people to get dangerous potholes filled.

Apollo Tyres is an Indian tyre-manufacturing company and also one of the largest in the world. For years it had provided Indians...

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