Apollo Tyres: Making roads safer for motorists – empowering people to deal with the pothole menace
Someshwar Mehra
Campaign details
Brand owner: ApolloLead agency: Publicis IndiaBrand: Apollo TyresCountry: IndiaIndustry Tyres, fuel, accessories, servicesChannels used: Earned media, buzz, Internet - microsites , Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Indian tyre company Apollo empowered people to get dangerous potholes filled.
Apollo Tyres is an Indian tyre-manufacturing company and also one of the largest in the world. For years it had provided Indians...