HP: Creating new media for Philippine literature
Me-An Bernardo
Campaign details
Brand owner: HPLead agency: PHD Media NetworkBrand: HPCountry: PhilippinesIndustry Information technology, high-techChannels used: Cinema, Content marketing , Earned media, buzz, Events and experiential, Internet - general, Newspapers, Sponsorship - event, propertyMedia budget: Up to 500k
Executive summary
This case study describes how HP placed its products in mini-films designed to help Philippine students with difficult school material and social issues.
HP wanted to reach out and achieve social significance among high-school students through cementing HP's positive...