Skore: How a new condom brand "skored" against the leaders in the very first encounter

This case study outlines the launch of SKORE, a new condom brand, aimed at young Indian men who had a more liberated view on pre-marital relationships.

Skore: How a new condom brand "skored" against the leaders in the very first encounter

Sujith Sudhakaran

Campaign details

Brand owner: TTK Protective DevicesLead agency: McCann EricksonBrand: SKORECountry: IndiaIndustry Contraceptives, family planningChannels used: Content marketing , Events and experiential, Internet - general, Internet - microsites , Magazines - consumer, Mobile and apps , Newspapers, Online video , Packaging and design , Point-of-purchase, in-store, Public relations, Radio, Sales promotion, Social media , Sponsorship - media, TelevisionMedia budget: 500k - 1 million

Executive summary

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