Orthopedic Portfolio: Virtual waiting room
Casey Grant and Adam Weiss
Campaign details
Brand owner: Eli LillyLead agency: McCann Healthcare JapanBrand: Orthopedic PortfolioCountry: JapanIndustry DTC prescription products, Healthcare services, providers, Promotions to the medical professionChannels used: Mobile and apps , Sales promotionMedia budget: Up to 500k
Executive summary
This case study describes how Eli Lilly Japan created a digital platform so that medical representatives could engage doctors.
Every year, Eli Lilly Japan medical representatives (MRs) run more than 10,000 'lunch-and-learn' meetings with target doctors. However, it was widely...