Qatar Airways: Tweet-a-Meet
Rahul Chawra
Campaign details
Brand owner: Qatar Airways CompanyLead agency: Grey Group SingaporeBrand: Qatar AirwaysCountry: SingaporeIndustry AirlinesChannels used: Internet - microsites , Social media , Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Qatar Airways launched a competition for Singaporeans on Twitter.
Qatar Airways was being distanced from its travellers for not talking in their language – social media. To bridge this gap Tweet-a-Meet was created – a Twitter-based contest that encouraged travellers to do what...