Qatar Airways: Tweet-a-Meet

This case study demonstrates how Qatar Airways used a contest on social media to generate online buzz in Singapore.

Qatar Airways: Tweet-a-Meet

Rahul Chawra

Campaign details

Brand owner: Qatar Airways CompanyLead agency: Grey Group SingaporeBrand: Qatar AirwaysCountry: SingaporeIndustry AirlinesChannels used: Internet - microsites , Social media , Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study describes how Qatar Airways launched a competition for Singaporeans on Twitter.

Qatar Airways was being distanced from its travellers for not talking in their language – social media. To bridge this gap Tweet-a-Meet was created – a Twitter-based contest that encouraged travellers to do what...

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