Bharti AXA: Proving that selling health insurance doesn't always need the 'warning bell'
Suchitra Sukumar
Campaign details
Brand owner: Bharti AXA General InsuranceLead agency: PublicisBrand: Bharti AXA Health Insurance PlanCountry: IndiaIndustry InsuranceChannels used: Internet - display , Internet - general, Internet - microsites , Internet - search , Social media , Television - direct response, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
This case study describes how AXA Health Insurance managed to get Indian consumers to come to them by using light-hearted videos...