Vicomte A.: Social striptease

Marie-Julie Lorenzo

This case study explains how Vicomte A, a fashion brand, used Facebook to reach a female audience in China.

Vicomte A.: Social striptease

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiBrand: Vicomte A.Country: ChinaIndustry Clothing, apparel, Personal accessoriesChannels used: Internet - microsites , Social mediaMedia budget: Up to 500k

Executive summary

To boost its awareness among women, clothing brand Vicomte A decided to use its strong male customer base to promote and share the women's collection on the most highly sociable piece of media: Facebook. A campaign site was created, offering the users the opportunity to undress a sexy model by clicking on her (but also...

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