Garnier: India's first anti-acne face wash for men
Anjuri Jain
Campaign details
Brand owner: L'OrealLead agency: PublicisBrand: GarnierCountry: IndiaIndustry Skin care, sun protectionChannels used: Internet - general, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement , Social media , Sponsorship - media, TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how Garnier Men, a leading facewash brand in India, had faced great difficulty in its attempts to expand into the market. However, identifying an unmet need gap for Indian men...