Google AdWords Puzzle: Find the key to business success with Google
Michael Sandstrom
Campaign details
Brand owner: Google JapanLead agency: MRM//McCannBrand: Google AdWordsCountry: JapanIndustry Business-to-businessChannels used: Direct marketingMedia budget: Up to 500k
Executive summary
This case study describes how Google wanted to strengthen their connection with the Japanese market by assuring potential customers of Google's commitment to their business. The goal was to increase the response rate and change perceptions of Google's relevance to Japanese businesses.
Google decided to reach out to new customers by sending potential...