Johnson's Baby: Baby massage in India
Saeka Zafar
Campaign details
Brand owner: Johnson & johnsonLead agency: FCBUlkaBrand: Johnson's Baby Natural oilCountry: IndiaIndustry DTC prescription products, Healthcare services, providers, Non-prescription, OTC products, Promotions to the medical professionChannels used: Direct marketing, Product samplingMedia budget: Up to 500k
Executive summary
This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India, including Johnson's Baby Natural Oil. As paediatricians are the key influencers in baby skincare, and hence product adoption, Johnson's Baby wanted to reach...