Johnson's Baby: Baby massage in India

This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India by targeting paediatricians.

Johnson's Baby: Baby massage in India

Saeka Zafar

Campaign details

Brand owner: Johnson & johnsonLead agency: FCBUlkaBrand: Johnson's Baby Natural oilCountry: IndiaIndustry DTC prescription products, Healthcare services, providers, Non-prescription, OTC products, Promotions to the medical professionChannels used: Direct marketing, Product samplingMedia budget: Up to 500k

Executive summary

This case study describes how Johnson's Baby promoted a unique range of baby skincare products in India, including Johnson's Baby Natural Oil. As paediatricians are the key influencers in baby skincare, and hence product adoption, Johnson's Baby wanted to reach...

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