Lenovo finds its digital footing
Mohammed Ali Merchant
Campaign details
Brand owner: Lenovo GroupLead agency: Yolk at GreyContributing agency: Yolk at GreyBrand: LenovoCountry: Indonesia, Malaysia, Philippines, Singapore, Thailand and VietnamIndustry PCs, computing, high-techChannels used: Games and competitions , Internet - display , Internet - general, Internet - microsites , Online video , Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how, ever since it had acquired IBM's PC business, Lenovo had become the world's fastest-growing and number-one PC brand, the third-biggest...