Nokia Lumia 520: Challenging the speed of a fast generation

This case study describes how Nokia, once the undisputed king of mobile handsets in India, was facing stiff competition.

Nokia Lumia 520: Challenging the speed of a fast generation

Shubhrojyoti Roy, Kamakshi Thareja and Pinaki Bhattacharya

Campaign details

Brand owner: Nokia IndiaLead agency: JWT DelhiContributing agency: Havas Worldwide IndiaBrand: Nokia LumiaCountry: IndiaIndustry Mobile and cell handsetsChannels used: Content marketing , Games and competitions , Internet - general, Internet - microsites , Mobile and apps , Newspapers, Online video , Point-of-purchase, in-store, Public relations, Social media , Sponsorship - media, TelevisionMedia budget: 1 - 3 million

Executive summary

This case study describes how Nokia, once...

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