MasterCard

Michael Wade

MasterCard is not a credit card at all, it’s an electronic payment system that guarantees your affiliated branded credit card will be accepted around the world.
Agency:Author: Michael Wade

MasterCard

MasterCard is not a credit card at all, it’s an electronic payment system that guarantees your affiliated branded credit card, however branded, will be accepted, not just in the UK but also all around the world; so while you can never own a MasterCard card you can own a card that’s a MasterCard system card, e.g. a Barclaycard MasterCard card, or a NatWest Gold MasterCard. Unsurprisingly, no one understands even half of this.

The Team

Client : Rita Broe, Marketing Director, MasterCard UK

Agency Planning : , Director of Planning, Publicis

Creative : Steve...

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