Oriental Princess: Behind beauty, there are always secrets
Rujeeporn Navakul
Campaign details
Brand owner: SSUP GroupLead agency: Lowe & PartnersBrand: Oriental PrincessCountry: ThailandIndustry Bath toiletries, soaps, Cosmetics, beauty aids, Deodorants, anti-perspirants, Fragrances, perfumes, Hair care, Skin care, sun protection, Toiletries and cosmetics marketChannels used: Direct marketing, Internet - general, Internet - microsites , Online video , Point-of-purchase, in-store, Social media , Television, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive summary
This case study describes how each year the Oriental Princess cosmetics brand launched a...