Oriental Princess: Behind beauty, there are always secrets

This case study describes a limited edition product launch by Oriental Princess, a cosmetics brand, which used a secret-leaking microsite to catch existing customer's attention and increase sales.

Oriental Princess: Behind beauty, there are always secrets

Rujeeporn Navakul

Campaign details

Brand owner: SSUP GroupLead agency: Lowe & PartnersBrand: Oriental PrincessCountry: ThailandIndustry Bath toiletries, soaps, Cosmetics, beauty aids, Deodorants, anti-perspirants, Fragrances, perfumes, Hair care, Skin care, sun protection, Toiletries and cosmetics marketChannels used: Direct marketing, Internet - general, Internet - microsites , Online video , Point-of-purchase, in-store, Social media , Television, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive summary

This case study describes how each year the Oriental Princess cosmetics brand launched a...

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