Operation liberal arts: Has an "all-round" education been destroyed by the progress of knowledge?

This article identifies the benefits of receiving an all-round education before specialising in marketing.

Operation liberal arts: Has an "all-round" education been destroyed by the progress of knowledge?

Hannah Foltz Landor Associates, San Francisco

In a few months, I'm getting strabismus surgery. With a few snips and stitches, my cross eye will be a straight eye. This stubborn, tired eye with a propensity to drift inward will be newly positioned to see the world in full binocular glory.

As a recent liberal arts graduate and a recent surgery candidate, I've had ample time to consider both well-rounded educations and potentially terrifying eye operations. They're not really as different as they seem. Both require...

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