Mountain Dew: Beyond The Wall
Campaign details
Brand Owner: PepsiCoAgency: Colenso BBDOBrand: Mountain DewCountry: New ZealandIndustry: Soft DrinksChannels Used: TV, digital, social, PR, experiential
Executive Summary
The Impossible Reach.
Every street artist on the planet aspires to it. Getting their tag, their art, where people will look at it and say “how on earth did he get it there?”. To the street-artists it’s addictive, and to the on-lookers it’s exciting.
Mountain Dew in New Zealand has a single-minded ambition: to help its drinkers take their passion to the next...