Society for Community Organisation: Cage Home Integrated Campaign

This campaign highlighted a societal problem in Hong Kong, poor living conditions in tiny "cage" apartments, with a dramatic exhibition in the city's Cultural Centre.

Society for Community Organisation: Cage Home Campaign

Campaign details

Brand Owner: Society for Community OrganisationAgency: Publicis Hong KongBrand: Society for Community OrganisationCountry: Hong KongIndustry: Government & Non-ProfitChannels Used: Direct email, ambient media, guerilla OOH, and word of mouth & viral

Executive Summary

In Hong Kong, there are more than 100,000 people living in appalling conditions – in “cage homes” framed with chicken wire or in “cubicle apartments”, where a mere 40 square feet of space is called “home”. The Society for Community Organization, SoCO, asked us to make people...

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