250,000 reasons why Missing People harness the immediacy of digital outdoor

This case study explains how Missing People, a charity, successfully used digital outdoor media to publicise urgent missing person appeals in the UK.

250,000 reasons why Missing People harness the immediacy of digital outdoor

Principal authors: Katherine Ashmore and Beth Davies, Outdoor Media Centre

1. Introduction

This paper tells the story of a partnership between Missing People and the Outdoor industry and highlights the perfect fit between the digital out-of-home medium and the charity.

The partnership began in 2012 and continues to thrive today. This paper covers the period from when the partnership began in June 2012 to the current day. By utilising a range of formats donated by various outdoor media owners, the charity is able to appeal for missing people...

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