Mattessons Fridge Raiders: How the world's first meat snacking helmet proved that social can pay its way in the real world
Principal authors: William Poskett and Enni-Kukka Tuomala, Saatchi & SaatchiContributing authors: Tom Callard, BBH; Spenser Lucas, Brightblue Consulting
Challenging the leaderboard – Why is this paper worth reading?
"The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play."
Alex Bogusky
The explosion of social media over the past decade has fundamentally changed our world. It has changed what we create in...