Kärcher UK: Transforming a business by making the UK's most hated chore fun
Principal authors: Phil Springall, Kärcher UK and Sotiris Migkos, Holmes & CookContributing author: Louise Cook, Holmes & Cook
Background
Alfred Kärcher GmbH & Co. KG is a family-owned company that operates worldwide, specialising in the manufacture of cleaning machinery. In 1950 Kärcher developed the first industrial high pressure washer but only entered the domestic market in 1984. By 2010 Kärcher had a wide range of domestic high pressure washers on sale in the UK, mainly to a male target audience. High product quality and...