Public Health England: Be Clear on Cancer
Principal authors: Richard Storey and Katarina Tencor, M&C SaatchiContributing authors: Anna Garratt, Department of Health; James Brandon and Yvonne Ridley, Public Health England; John Paul Cadman, GroupM PRIMUS; Amanda Boughey, Cancer Research UK
Introduction
One in three of us will develop cancer in our lifetime.3
In reading that statement, it's likely your reaction is to deflect it, ignore it and push it to the back of your mind.
That's the subject of this paper.
Summary
This paper documents how we have saved lives by influencing human nature.
Specifically, overcoming...