Age-dependent effects of food advergame brand integration and interactivity
Nora J. Rifon and Elizabeth Taylor Quilliam
Michigan State University
Hye-Jin Paek
Hanyang University
Lorraine J. Weatherspoon,Soo-Kyong Kim and Karen C. Smreker
Michigan State University
Introduction
For decades, food marketing to children has been a concern for parents, policy-makers and the healthcare community. As childhood obesity rates have increased, so has evidence that food marketing is a significant contributor to this trend (Institute of Medicine of the National Academies 2006; Seiders & Petty 2007; Harris et al. 2009). At the same time that traditional food...