Key topics in this paper include:
The big media picture, including the complex challenges presented by today's media ecosystem.
Television, including the role that online video can play for this still-primary medium.
Digital, including the way marketers can prepare for and measure digital campaigns.
Print, including the unique consumer connections offered by newspapers and magazines.
Radio, including the key role that radio can play within the wider marketing mix.
Out of home, including the new opportunities offered by OOH technology and better measurement techniques.
Cinema, including the captive audience offered by movie theaters....