How Google Search brought hope to 1.4 billion people
Narmata Keswani and Madhavi Unni
Campaign details
Brand owner: Google IndiaLead agency: Ogilvy & Mather MumbaiBrand: Google SearchCountry: IndiaIndustry Websites, online services, appsChannels used: Cinema, Internet - general, Online video, Television, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
In order to get the Indian consumer to use 'Google Search' for all their local information needs, Google had to create mass awareness for the new capabilities of Google Search. But mere awareness would not lead...