Nescafe Sunrise Strong
Chandrasekar Radhakrishnan
Campaign details
Brand owner: Nestle IndiaLead agency: PublicisBrand: Nescafe Sunrise StrongCountry: IndiaIndustry Coffee, tea, hot drinksChannels used: Point-of-purchase, in-store, TelevisionMedia budget: Up to 500k
Executive summary
This case study describes how NESCAFÉ Sunrise coffee was the second-largest player by a large margin in the lucrative market of the state of Andhra Pradesh (AP) in India. While a necessary product improvement of stronger coffee needed to be implemented – branded as NESCAFÉ Sunrise Strong – the only way Sunrise could be seen on...