Nescafe Morning Band: Kick start India's morning
Kunal Malhotra and Ashim Sethi
Campaign details
Brand owner: NestleLead agency: ZenithOptimedia and McCann EricksonBrand: NescafeCountry: IndiaIndustry Coffee, tea, hot drinksChannels used: Mobile and apps, Online video, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, TelevisionMedia budget: 1 - 3 million
Executive summary
This case study describes how the year 2012 saw NESCAFÉ, India's most loved coffee brand, face its toughest struggle yet to find any in-home coffee time. There was a massive gap...