Kissan: Little farmers of Kissanpur
Devika Sharma, Prashant Verma, Mitul Shah and Adhideb Ghosh
Campaign details
Brand owner: Hindustan Unilever LimitedLead agency: Lowe Lintas & PartnersBrand: KissanCountry: IndiaIndustry Sauces, seasonings, condimentsChannels used: Events and experiential, Newspapers, Outdoor, out-of-homeMedia budget: Up to 500k
Executive summary
Kissan, a leading ketchup brand in India, faced the challenge of convincing both non-users and users of competitive brands to believe in Kissan's product truth of its ketchup being 'made from 100% real tomatoes'. This conviction was required in order to differentiate the...