Dyslexia Association of Malaysia: Dyslexia did not stop me

This case study describes how the Dyslexia Association of Malaysia, a charitable organisation, spread understanding amongst parents by publicising the achievement and creativity of people with the condition.

Dyslexia Association of Malaysia: Dyslexia did not stop me

Lubna Khan

Campaign details

Brand owner: Dyslexia Association of MalaysiaLead agency: Geometry Global and Grey MalaysiaBrand: Dyslexia Association of MalaysiaCountry: MalaysiaIndustry Charities and voluntary organisationsChannels used: Earned media, buzz, Internet - general, Online video, Outdoor, out-of-home, Public relations, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how the Dyslexia Association of Malaysia spread understanding amongst parents by publicizing the achievement and creativity of people with the condition.

The Dyslexia Association of Malaysia had a...

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