Dainik Jagran: Can a newspaper preserve a nation's future?

This is the story of how Dainik Jagran, India's most read newspaper, overcame the problem of readership not being passed on by delivering moral education to the new generation through its educational platform, Jagran Sanskarshala.

Dainik Jagran: Can a newspaper preserve a nation's future?

Jitender Dabas and Bhakti Malik

Campaign details

Brand owner: Jagran PrakashanLead agency: McCann WorldgroupBrand: Dainik JagranCountry: IndiaIndustry NewspapersChannels used: Earned media, buzz, Events and experiential, Internet - microsites, Newspapers, Online video, Print - general, unspecified, Public relations, Radio, Word of mouth, advocacyMedia budget: 1 - 3 million

Executive summary

This is the story of how Dainik Jagran, India's most read newspaper, overcame the problem of readership not being passed on by delivering moral education to the...

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