Oriental Princess: Reflection – If looks can kill

This case study explains how Oriental Princess, a Thai cosmetics brand, took a unique approach in a highly competitive and highly censored environment by communicating its limited edition Reflection range via a murder mystery.

Oriental Princess: Reflection – If looks can kill

Iain White and Rujeeporn Navakul

Campaign details

Brand owner: SSUP GroupLead agency: JWT BangkokBrand: Oriental PrincessCountry: ThailandIndustry Bath toiletries, soaps,Cosmetics, beauty aids,Deodorants, anti-perspirants,Fragrances, perfumes,Hair care,Skin care, sun protection,Toiletries and cosmetics marketChannels used: Direct marketing, Earned media, buzz, Events and experiential, Internet - general, Internet - microsites, Internet - search, Online video, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive summary

In a highly competitive and highly censored environment, Oriental Princess,...

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