Key topics in this paper include:
How digital marketing is mainstream marketing, including success strategies from leading brands.
Real-time digital plays, including how strategies are maturing beyond simple “newsjacking”..
Keeping up with mobile consumers, including the seven ways that mobile handsets are used.
The social mindset, including why content should be both "share-worthy" and "share-ready".
Digital, social, and mobile media mature every day. They no longer are the future of marketing. They are the present. But whatever shape they take tomorrow, it is certain that consumers' adoption of – and reliance on – digital media technologies...