Asian consumers and telcos in the age of social: Findings from IBM survey
Low Lai Chow
Telecommunications businesses have a complicated relationship with social media: on the one hand, instant messaging and voice-chat platforms directly compete with their core offerings such as SMS and voice calls.
On the other hand, the widespread popularity of social media not only allows them to make more revenue through mobile broadband subscriptions, but can also act as a powerful channel for engaging customers.
As Rob van den Dam, the Global Communications Industry Leader of the IBM Institute for Business Value observed at CommunicAsia...