Programmatic insights from the Festival of Media Global 2014

John Davidson

This event report sets out the latest trends and perspectives regarding programmatic advertising, including benefits such as cost savings through cutting waste.

Programmatic insights from the Festival of Media Global 2014

John Davidson

Programmatic advertising – the term applied to the automated technique for buying and optimizing digital inventory – was a major point of discussion at the Festival of Media Global 2014, an event held in Rome.

The main problems related to the rise of programmatic, and how brands can navigate this difficult space, were especially prevalent topics. Elsewhere, the clash between agencies, marketers and publishers in this new world, and how quickly brands should move to algorithmic trading, were much-discussed subjects, too.

Brandon Paine, vp/global agencies at online...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands