The new creatives are here: How tech is changing advertising – and creativity

Joseph Clift

This event report explains how technology is changing creativity in advertising from the points of view of the creative community, tech entrepreneurs and agencies.

The new creatives are here: How tech is changing advertising – and creativity

Joseph CliftWarc

Taken together, the awards and the presentations at the Cannes Lions International Festival of Creativity, held in June 2014, offered a powerful argument that the worlds of technology, advertising and art are converging and overlapping as never before.

Several Lions Grands Prix went to campaigns that used data-tracking in surprising creative ways – such as 'Magic Billboards', from OgilvyOne London for British Airways. And one of the hottest topics under discussion at the Palais was how creative people can use these tech-derived...

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