How brands are fuelling the content revolution
Andrea Sophocleous
According to Ayal Steiner, the general manager of technology platform Outbrain Australia & New Zealand, content marketing is a much more pleasant way of selling a product than old-fashioned advertising.
Steiner was speaking at the recent Mumbrella360 conference held in Sydney, in a session titled The Content Revolution. Describing late night chat shows such as Conan O'Brien as content marketing because every guest is there to promote a movie, a new music album or their political views, Steiner said people enjoy content marketing because "it's not pushy or promotional in nature"....