Building brands: More than marketing
John Shaw/Laura TanWPP Team Red/The Brand Union
The first rule of Ages is: you can't be an Age until you're over. We don't talk about the 'Wheel Age' or the 'Fire Age' because we're still driving and still lighting fires, at least in rural gastropubs in winter. It's OK to talk about the Stone Age because most of us now find it inconvenient to cut up our meat with pieces of flint. So it's a bit early to pass judgement on the Digital Age, since in evolutionary terms it's only just begun, and it's...