Look outside for rich mobile insight

Richard Owen, Andy Drake and Richard Annable

This article uses lessons from mobile marketing and app development to explain how market researchers can realise the opportunity of mobile.

Look outside for rich mobile insight

Richard Owen, Andy Drake and Richard AnnableCrowdLab and Hall & Partners

If we are to really harness the potential of market research through mobile devices, we must first understand how people use mobile technology and then make a business commitment to change and adapt.

Mobile: games such as Angry Birds provide constant stimulation and entertainment

Within most marketing circles, the consensus is that mobile is already game-changing and that it will only become more important over time. There is little doubt that it is fundamentally transforming the relationship between consumers, brands and retailers....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands