The Campbell Soup Company prepares for the "connected kitchen"
Stephen WhitesideWarc
From budding chefs searching for recipes using Google to users uploading images of their latest culinary creation to Instagram, food brands now have access to a rich seam of new digital insights. And, in the not too distant future, connected fridges and crockpots could well be added to that list, too.
The Campbell Soup Company has forged a uniquely powerful presence on American dinner tables during its more than 140-year history – and the company believes the kitchen of tomorrow promises to deepen its relationship with customers, especially...