Building better brand experiences: Seven examples of 'invisible technology'

This Cannes Lions event report, summarising a presentation from brand experience agency Jack Morton Worldwide, highlights some best practices for agencies hoping to create useful tech solutions and stories for clients and consumers.

Building better brand experiences: Seven examples of 'invisible technology'

Joseph CliftWarc

“We all interact with really clunky technology - think of your last experience with a self-service checkout, it seems like there’s always a problem!" said Leesa Wytock, head of innovation at Jack Morton Worldwide, addressing a seminar at the Cannes Lions International Festival of Creativity in June 2014. "But there are also interactions with technology that are so seamless you don’t even know it's there. Invisible technology."

Source: Jack Morton Worldwide

Jack Morton Worldwide, Wytock explained, sees itself as a "brand experience agency", providing services across the various...

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