Most Innovative Brands in Singapore

This report identifies the top innovative brands in Singapore from a consumer perspective, looking at drivers of opinion, variation by age group and perceptions of local brands.

Most Innovative Brands 2014

Incite, in partnership with AIP

Introduction

What is innovation? What role does it play in driving purchases? Which brands do consumers perceive to be most innovative? In this report, we are going to explore these questions and more.

Intuitively, we all know that innovation plays a huge role in driving purchases, but, oftentimes, intuitions can be wrong. Never one to be befuddled, Incite, the award-winning UK strategic research agency, undertook a study in 2011 and 2013 to delve into this topic.

Back then, the study was focused entirely on UK consumers, which was understandable, given that...

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