What makes Asian consumers share on social: New findings from Social@Ogilvy and SurveyMonkey

Lai Low Chow

This event report outlines research findings from Social@Ogilvy on the social media sharing behaviours of Asian consumers.

What makes Asian consumers share on social: New findings from Social@Ogilvy and SurveyMonkey

Low Lai ChowWarc

Voice – specifically the voice of the customer – is crucial in this day and age, according to SurveyMonkey's CEO Dave Goldberg.

"You want voice, although sometimes when you are having voice, you feel like you don't want it. In general, voice allows you to understand what people are unhappy about. It allows you to make changes. It allows you to respond to those changes. It allows you to adapt yourself to what's changing, what you've changed."

He referenced how, in 1985,...

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