11 best practices for programmatic advertising ... and the setup tips that marketers need

This report provides a list of simple tactics for making programmatic advertising more successful and effective, including real-world examples.

11 best practices for programmatic advertising ... and the setup tips that marketers need

Rocket Fuel

Contents

IntroductionIntegrate prospecting and retargetingCollect data every page/urlOptimise toward real business goalsRelax your constraintsTest data models head to headTest multiple creative variations liveNtrust daily optimisation to the algorithmsEmbrace view-through conversionsShare results in real timeRank vendors openlySelect a programmatic partner that empowers always-on marketing

Introduction

This whitepaper is about the practical ways to make programmatic advertising more effective. It focuses on how to set up programmatic advertising programmes for success, and how to coax...

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