Warc International Ad Forecast 2014/15

This article presents the predicted advertising expenditure across 12 key markets for 2014 and 2015, in the context of data going back 10 years.
  • Global advertising spend is expected to rise 5.6% in 2014, equating to 3.2% growth accounting for inflation.
  • Further growth of 5.3% is anticipated in 2015 (2.7% after inflation), due to improved trading conditions and the stimulus provided by major sports events.
  • The BRICs are set to record the biggest increases in adspend this year, led by India, which will continue into 2015.
  • Internet (including mobile) will continue to gain share, at the expense of print media, while TV remains the biggest channel and is expected to continue to grow....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands