How luxury brands can go digital: Insights from Rémy Cointreau
Stephen WhitesideWarc
Like many luxury specialists, Rémy Cointreau – the premium alcoholic drinks group – traditionally relied on the printed page to showcase its products with striking visuals and sparkling copy.
"It used to be that we would look at different magazines," Emma Medina, vp/marketing, Rémy Cointreau USA, told delegates at the 2014 Mobile Media Upfront, an event held during Internet Week 2014 in New York. "In the alcoholic spirits industry, largely all of our media was strong in print. So we would always be in magazines like...