Extracting consumer insights from search engine queries: Predictive and non-verbal consumer insights

This paper explains how freely available internet search engine data can be used to understand consumer needs, perceptions of terms and how brands are viewed.

Extracting consumer insights from search engine queries: Predictive and non-verbal consumer insights

Nicolas Chollet, Walther Oettgen and Benjamin Saulnier CLUSTAAR and KOS Research

Introduction: Search engines, a daily use for millions of people

150 billion searches are conducted in Google each month

The terms people search for in Google is an under-leveraged raw material and a vast source of information for the Market Research sector. Search Query material is accessible in real-time, on an international, multi-language basis, and offers quantifiable results.

Previous research has shown that, to a certain extent, search queries can predict stock...

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