Research Quality: Is Mobile a Reliable Platform for Survey Taking?

William A. Cook

An ARF "Foundations of Quality 2" initiative, citing a surge in Smartphone and tablet ownership, challenges researchers to improve survey taking on mobile devices.

Research Quality: Is Mobile a Reliable Platform for Survey Taking?

William A. Cook

e-Strategic Advantage

FoQ 2 Initiative Leaders:

Jonathan Jephcott

Media and Online Research Consultant

j.jephcott@optusnet.com.au

Randall K. Thomas

GfK Custom Research

randall.k.thomas@gmail.com

John Bremer

Toluna

john.bremer@toluna.com

FoQ 2 Mobile Respondent Research Team:

Philip Garland

SurveyMonkey

phil@surveymonkey.com

Andrew Grenville

Vision Critical

andrew.grenville@visioncritical.com

Yi-Hsin Yeh

Google

yyeh@google.com

Robert W. Walker

Surveys & Forecasts, LLC

INTRODUCTION

The Advertising Research Foundation (ARF) in 2010 launched the latest phase of its “Foundations of Quality” research initiative. That program was...

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