Papa John's perfects its recipe for delivering on digital
Stephen WhitesideWarc
"We just hired a new agency," Jim Ensign, vp/global digital marketing at Papa John's International, told delegates at OMMA Mobile, a conference held in New York as part of Internet Week 2014.
Many of the details behind America's third-largest pizza chain moving its creative duties to a new shop already were familiar to the conference delegates:
- the arrival of a new CMO, in the person of Bob Kraut;
- "several months of evaluation of the brand's advertising needs;"
- the decision of incumbent agency ZGroup (part of Ft....